I Bought Jeans Today
I wear my jeans until they are absolutely toast. I’ve sowed up my favorite pair at least 3 times in the past year.
We Don’t Sell Whole Wheat Sourdough, Anymore
Having Remy has created rituals. Kids will do that. I’ve loved sinking into the everyday rhythms and rituals we’ve created.
Do Things That Take A Long Time
We’ve gotten really good at condensing things. From chess to Clash Of Clans. From Martinis to Fireball shots. From Saturday morning bike rides to SoulCycle.
Leaning Into Content
Will and I have doubled down recently on our messaging. How should we talk about Bottle? What messages and themes will resonate with our customers and potential customers?