Quick Subscription Stats, Volume 1

Subscription services are all the rage. Here’s some interesting stats on the subscription economy:

• Women are more likely than men to have 3+ physical subscriptions at a time (58% of people with 3+ subs are women).
• 90% of Gen Z shoppers have a physical subscription.
• 70% of Millennials have a physical subscription.
• Since only 1 in 6 shoppers have a subscription, you can see where this trend is headed.
• There are 18.5 million people in the US who have a physical subscription. Of those people, 35% have 3+ subscriptions. The average is 2 subscriptions. Not that many!
• The median churn rate for subscription boxes is 10.54%!
• Food, pets, and coffee subscriptions have churn rates lower than 10%.

Source: https://​mul​ti​chan​nelmer​chant​.com/​e​c​o​m​m​e​r​c​e​/​s​u​b​s​c​r​i​p​t​i​o​n​-​s​e​r​v​i​c​e​s​-​w​i​l​l​-​m​a​k​e​-​u​p​-​7​5​-​o​f​-​d​t​c​-​b​r​a​n​d​s​-​b​y​-​2023/