Meal prep entrepreneurs are always on the hunt for that next strategy to boost sales and delight customers.

Well, what if I told you there's a simple feature that could significantly increase your average cart value with products already in your store?

Enter: Upsells.

We recently hosted a live webinar in our exclusive Facebook group for meal prep business owners, where we dug deep into the data across all merchants using our platform. The insights were too valuable not to share.

So today, I'm unveiling four data-backed upsell strategies that can help you unlock hidden revenue in your meal prep business.

Let's dive in.

Strategy #1: Price Your Upsells at 40-50% of Your Average Product Price

Our data showed a clear trend: upsell products priced at about half the cost of your regular items convert significantly better.

• Why it works: Customers are more inclined to add an additional item when it's a smaller incremental cost compared to their initial purchase. It's the classic "Would you like fries with that?" approach.
• Data in action: Merchants with upsells priced at 40-50% of their average product price saw conversion rates up to 9.27%, compared to just 2.7% for those with higher-priced upsells.

Action Step: Review your menu and identify items that you can offer as upsells within that sweet spot of 40-50% of your average product price.

Strategy #2: Feature Existing Menu Items as Upsells

Surprisingly, upsell products that are already available on your main menu perform better than exclusive upsell-only items.

• Why it works: Familiarity breeds trust. Customers are more likely to add an extra item they recognize and have perhaps considered before.
• Data in action: Top-performing merchants featured popular existing items as upsells and saw higher conversion rates than those offering entirely new products at checkout.

Action Step: Select your best-selling or fan-favorite items and add them to your upsell offerings.

Strategy #3: Leverage Seasonal and Novel Offers

Nothing grabs attention like a limited-time offer tied to a holiday or seasonal event.

• Why it works: Urgency and exclusivity drive action. Customers don't want to miss out on special treats that are only available for a short period.
• Data in action: A plant-based meal prep service in San Francisco tripled their upsell sales during Halloween! Featuring holiday-themed items like "Dia De Los Muertos Shredded Tofu Beef" and "Halloween Dead Man's BBQ Ribs".

Action Step: Plan ahead for upcoming holidays (Thanksgiving, Christmas, New Year's) and create special upsell items that align with these events.

Strategy #4: Use Discounts Strategically

Discounts can be a double-edged sword. Our data revealed that discounts don't significantly impact upsell conversions unless they're part of a special, time-sensitive offer.

• Why it works: Overusing discounts can devalue your products. However, a well-timed discount during a seasonal promotion can tip the scales.
• Data in action: Merchants offering discounted upsells as part of a holiday promotion saw a spike in conversions, while those offering standard discounts saw little to no difference.

Action Step: Reserve discounts for your seasonal or limited-time upsells to maximize their effectiveness.

Next Up: Get Ready for Holiday Profits! 🦃🎄

Are you prepared to make this your best holiday season yet?

Join us tomorrow for an exclusive Facebook Live event, where we'll unpack everything you need to know about setting up and selling out with holiday pre-orders!

You can't afford to miss this if you're looking to:

• Maximize holiday sales with proven strategies for increasing cart values and showcasing your top sellers.
• Launch a holiday pre-order store that stands out—learn how to name it, set launch and cutoff dates, and more.
• Hear real-life success stories from a meal prep pro with 8 years of holiday pre-order wins.

These strategies have supercharged sales for our top clients, and now it's your turn!

🕑 When: Tomorrow (Thursday, 11/7) at 2 pm ET
📍 Where: Our Exclusive Facebook Group Click here to join

Don't let this holiday opportunity pass—get the playbook for thriving this season. JOIN US LIVE!

Your 30-Day Upsell Challenge

Ready to put these strategies into action?

Here's your game plan for the next month:

1. Select 3-5 existing menu items priced at 40-50% of your average product price to feature as upsells.
2. Plan a seasonal upsell for the upcoming holidays, complete with a compelling offer and (if appropriate) a limited-time discount.
3. Monitor your upsell conversion rates weekly to see what's working and adjust as needed.
4. Join our Facebook group to share your progress, ask questions, and learn from other meal prep entrepreneurs on the same journey.

Remember: Consistency and testing are key. Not every upsell will be a home run, but by analyzing the data and adjusting your approach, you'll find the strategies that work best for your business.

Join Our Community of Growth-Focused Meal Prep Entrepreneurs

Want more insights like these?

Join our exclusive Facebook group, where we go live regularly to share data-driven strategies, host webinars, and collaborate on ways to grow our businesses.

Connect with like-minded business owners, share ideas, and get inspired with proven tactics to boost your profits.

👉 Click here to join the community if you haven’t already and take your meal prep business to the next level.

That's all for this week.

Let's make this holiday period your most profitable yet.

See you in the Facebook group!

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